We didn’t create merch just to have merch. The Grape Cru crewneck exists because community is at the heart of everything we do. Wine is about connection, gathering, sharing stories, and celebrating the small moments, and we wanted to create something that carries that feeling beyond the glass.

The crewneck is a way to take Grape Cru with you. When you wear it, you’re helping us grow and supporting more tastings, classes, travel experiences, and cultural projects for our community.

This piece also supports other small businesses. For this edition, we partnered with Art Gang Montreal, a local collective that champions independent artists. Supporting each other is part of our DNA.

It is cozy and stylish, of course, but more than anything it represents curiosity, connection, creativity, and community.

Thank you for being part of it.